Global ‘end to end’ Processes
Driving consumer intimacy and convenience requires a standard operating model. Even the businesses we like to think of as the most entrepreneurial, operate their consumer facing processes with military precision. It becomes clear that all processes that drive consumer value, and one would hope that they all do directly or indirectly, need the same end-to-end attention. Apple easy”, “Google fast”, and “Amazon convenient” are great watchwords.
Harmonized, simplified, global processes are becoming a necessity not a trendy option. The global process drives a consistent consumer experience, and we will start to see the new Global Process Owner drive both operational excellence today and the new operating model of tomorrow. Common approaches to guide this ‘dual operating model’ of optimised process execution and transformation will emerge.