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Is Simplicity the Ultimate WIIFM?


I read a fascinating article by Tom Goodwin that got me thinking this week.

It reminded me a lot of the quote that I thought was from Steve Jobs, which it is, but I now understand that he was quoting Leonardo da Vinci.

“Simplicity is the ultimate sophistication”

Tom argues that a lot of new tech these days seems pushed more than pulled”.

Things that are exciting for tech companies and valuations, but not necessarily consumers or “users”.

He makes a cogent argument which concludes;

“But more than anything else, I see a lot of signs that people just want life to be simple”.

  • They just want things to work
  • They don’t want incredible choice
  • They don’t want to become a fan
  • They don’t need things to be automated
  • They don’t need things to update and get better
  • They rarely need the best and latest
  • They just need to have less in their life to think about

 “This is probably the best place to focus technology, on simplicity, with empathy, with imagination, and with respect.”

“Fewer things are more expensive than trying to get people to buy (or use) things they don’t want or need”

WIIFM – What’s In It For Me . . . . ?

So, returning to Steve Jobs, It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

You can read Tom’s full post on Linkedin here . . . . 

Thanks for reading . . .